Resume:
Work Experience
Jan 2026 - Present
Campus Ambassador
Ditto
Gainesville, FL
Executed 5+ grassroots marketing campaigns and live activations that built a campus network of 400+ users, strengthening brand awareness and driving sustained platform adoption. Created peer-focused content and engagement strategies informed by user feedback and performance trends to improve campaign reach and effectiveness.
Jan 2026- Present
PR Assistant
Strike Magazine
Gainesville, FL
Supported integrated marketing campaigns and experiential brand activations reaching 386K+ users, coordinating cross-functional teams from concept development through event execution and reporting. Managed event planning workflows and stakeholder communications for large-scale editorial launches, ensuring alignment across creative, production, and external partners.
Aug 2025- Present
Campaign Strategist
Rowdy Magazine
Gainesville, FL
Developed and executed multi-channel marketing campaigns and live brand events reaching 50K+ viewers, using audience insights to increase engagement and attendance by 20%. Coordinated campaign deliverables across creative and marketing teams, managing timelines and logistics to support seamless event execution in fast-paced production environments.
Sep 2025- Jan 2026
Branding Consultant
UF AMA SPARKS
Gainesville, FL
Conducted consumer and competitive research for 2+ client organizations, translating insights into positioning strategies and KPI dashboards to support campaign planning. Presented data-driven marketing recommendations to client teams, contributing to integrated that improved engagement metrics by 45%. Designed branding kits, web layout, and social media grid.
Aug 2024- Nov 2024
Marketing Intern
Terese Sydonna
New York City, New York
Supported integrated product launch campaigns by coordinating content production, partner communications, and marketing deliverables that contributed to 33% revenue growth. Analyzed engagement trends and campaign performance metrics to refine audience targeting and improve digital engagement by 5%.
Education
Aug 2025- Dec 2026
Master of International Business
Hough Graduate School
University of Florida
GPA: 4.0
Relevant Coursework: Principles and Methods of Marketing Management, International Marketing, Operations Management, Product Development
Leadership and Involvement: TA for Principles and Methods of Marketing Management
Aug 2022- May 2026
BSBA- Marketing
Warrington College of Business
University of Florida
GPA: 3.8
Relevant Coursework: Business Analytics and AI, Statistics for Business Decisions, Principles of Marketing, Principles of Management, Business Finance, Managerial Accounting, Financial Accounting
Leadership and Involvement: Study Abroad Peer Advisor, Florida Women in Business, Italian Student Association, Balkan Student Association
May 2024- Aug 2024
UF in Madrid- Business, Language, and Culture
Universidad Antonio Nebrija
Relevant Coursework: Spanish Language B2, Spanish Culture, International Business
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Madrid, Spain
Professional Skillset
Integrated Marketing
Cross-Cultural Collaboration
Research & Analysis
Brand Storytelling
Campaign & Event Execution
Content Strategy
Languages
English (fluent)
Spanish (proficient)
Serbo-Croatian (fluent)
Italian (proficient)